From Publisher's Weekly:
Print book sales fall 10% in first half of year, with adult fiction off over 25%, and mass-market paperbacks plunging 26.6%.
So...do you think I should worry about getting HUNTER into bookstores?
NOT!
Friday, July 08, 2011
Thursday, July 07, 2011
"Batting for a Broken System"
David Gaughran offers a spirited defense of and overwhelmingly persuasive case for the merits of self-publishing in this feisty essay. Filled with links to other great blogs and articles, too.
It's so nice to see others saying these things so well, so that I don't have to.
It's so nice to see others saying these things so well, so that I don't have to.
Tuesday, July 05, 2011
Must reading for self-publishing authors
If you are an independently publishing author, you'd have to be living under a rock if you haven't heard of the stunning success of thriller writer John Locke. Locke has propelled his self-published "Donovan Creed" series into the stratosphere of sales on Amazon's Kindle, becoming the first indie author to achieve the staggering total of 1 million ebook sales.
Now, Locke -- an entertaining-enough author, but a genius at marketing -- has shared his secrets of ebook promotion in a brief how-to guide, How I Sold 1 Million Ebooks in 5 Months. It's a book aimed squarely at writers like...well, like me. As you know, I just launched my own ebook fiction series two weeks ago with HUNTER: A Thriller. And despite all the great reviews it's getting, I was poised to waste a lot of promotional and marketing time pursuing dead ends.
Until I made the great decision to download Locke's manual.
I'm not going to deny Mr. Locke any justly deserved sales for the book by providing any details here. Just take my word for it: This guy must have studied and absorbed all the classic marketing books, including those by Al Ries and Jack Trout, such as Positioning. He's drawn all those principles together and created an outline that will allow the self-publishing indie to take on the giants of the publishing industry and succeed.
And he did it just in time for me to apply to my own thriller. THANK YOU, Mr. Locke.
And now watch your rear-view mirror....
Now, Locke -- an entertaining-enough author, but a genius at marketing -- has shared his secrets of ebook promotion in a brief how-to guide, How I Sold 1 Million Ebooks in 5 Months. It's a book aimed squarely at writers like...well, like me. As you know, I just launched my own ebook fiction series two weeks ago with HUNTER: A Thriller. And despite all the great reviews it's getting, I was poised to waste a lot of promotional and marketing time pursuing dead ends.
Until I made the great decision to download Locke's manual.
I'm not going to deny Mr. Locke any justly deserved sales for the book by providing any details here. Just take my word for it: This guy must have studied and absorbed all the classic marketing books, including those by Al Ries and Jack Trout, such as Positioning. He's drawn all those principles together and created an outline that will allow the self-publishing indie to take on the giants of the publishing industry and succeed.
And he did it just in time for me to apply to my own thriller. THANK YOU, Mr. Locke.
And now watch your rear-view mirror....
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