Monday, May 09, 2011

The Washington Post discovers the ebook self-publishing revolution

For those of you who have not yet read any of my previous posts on the topic of ebook self-publishing -- or for those writers who are considering the idea of taking the plunge themselves -- the Washington Post printed an excellent feature story this weekend that covers the subject thoroughly and informatively.

The long article also focuses on yet another hugely successful "indie" ebook author, romance novelist Nyree Belleville. I hadn't heard of her before, but her personal rags-to-riches story is compelling. A sample:
A thin, pretty brunette who majored in economics at Stanford, Belleville had been a singer in her 20s, but that career died, and now her writing career was so flat line that one of her old publishers had even given her the rights to her first two novels.

So, out of sorts and feeling blue, she sat down one morning and figured out how to self-publish one of those novels, “Authors in Ecstasy,” on Amazon’s e-reader, the Kindle, just to see what would happen. It was a pain. She had zero graphic-arts skills. She had to create a cover, write her jacket copy, figure out formatting and set a price. She did it and forgot about it.

A few weeks later, she checked her account. She had sold 161 copies. She’d made $281. She was astonished. . . .

She put her other old book online and figured out how to place both on other e-readers — the Nook, the Sony Reader, the iPad, Kobo. The next month, her royalties bumped to $474. Giddy, she self-published a new e-book in July. She made a jaw-dropping $3,539. It was like the best thing ever!

“Every day, as the numbers ticked by, my husband and I were floored,” she says.

She got the rights to two more old novels. She feverishly wrote another e-novel, “Game for Love,” about a bad-boy pro football player and his unexpected marriage. She popped it online Dec. 15.

Earnings for that month? $19,315.

In January and February, she e-published a trilogy of young-adult novels she’d written years earlier. She called the first one “Seattle Girl” and chose a new author name, Lucy Kevin, to distinguish it from the sexually explicit Andre books.

Here’s what her first quarter looked like: 56,008 books sold; income, $116,264.

Perched on the edge of a couch in her tiny writing office, which doubles as a playroom for her kids, Belleville says: “Isn’t this just awesome?!”
Oh yes.

I'm aiming to join the Self-Pub Revolution in early June, with HUNTER: A Thriller -- and then publish some nonfiction books later this year, as well as continue with a succession of follow-up novels. I must confess, I've never been so excited in my entire lengthy writing career.

UPDATE -- Here's another inspiring post by Robin Sullivan about the self-pub phenomenon, and why it's a boon even to traditionally published authors. Robin's blog is must reading for all writers.

Saturday, May 07, 2011

What works in promoting ebooks . . . or pretty much anything else

Joe Konrath, whom I've dubbed "the Pied Piper of Self-Publishing," has just posted a valuable, wonderfully written blog on how indie authors can successfully promote and market their work.

His principles can be transferred to many, many other kinds of promotion, salesmanship, and marketing. And his advice will surprise many.

But if they think about it for a while, maybe it won't.

Friday, May 06, 2011

Bin Laden's death enrages the West's Fifth Column

I've long thought that Osama bin Laden's success as a terrorist has been fueled by raging anti-Americanism -- not by any particular sympathy for his virulent Islamism. It's the same hatred that, for decades, has elevated a range of anti-American leftists internationally into folk heroes. Think Castro. Che. Allende. Chavez. And so many more.

Spit at the U.S., and you are beloved -- especially among an influential Fifth Column in the West. That's what the current controversy about "how" we killed bin Laden is really all about.

Take Michael Moore (please!). Here's a fat, rich Hollywood leftist creep who sings the praises of Canadian socialized medicine, and of Castro's Gulag socialized "medicine," solely to denounce our own. He makes the typical Hollywood pilgrimages to pay homage to anti-U.S. despot Hugo Chavez; he denounces our efforts to rid Afghanistan of terrorists; and now that we kill the world's most prominent terrorist, bin Laden, he denounces us for that, too.

Same with the Archbishop of Canterbury, who said that shooting mass murderer bin Laden lacked "justice," because he was -- at that moment -- possibly "unarmed." So, what would he prefer? That a SEAL challenge Osama to a duel, at twenty paces?

And then one Bob Ellis, a contemptible Aussie writer, who uses the death of bin Laden as an excuse to pour venom, not on the terrorist, but on America. "How shabby the Americans are," he declares. "How secretive and stupid. . . . What, we may ask, is [Barack Obama] now to say of a murder committed by uninvited American troops on foreign soil, illegally?"

These three creatures -- an alleged "American," a Brit, and an Aussie -- are representative of the large and loud Fifth Column operating in the West. All of them are members of the pampered Western cultural elite, gorged on the riches of capitalism; all of them hate the very system of liberty and free markets that brought them the good life and indulges their treason.

If you wonder at the spread of terrorism against the West, especially against America, then consider the fact that such traitors manufacture and validate all the excuses used by terrorists for their attacks against innocents. The bin Ladens of the world don't need to hire speechwriters when they get their best lines from the cultural leaders in our midst.

UPDATE -- I've just read a brilliant, principled response to the "chattering classes" and their hostility toward the U.S. takedown of bin Laden by Brendan O'Neill, editor of spiked. Many times the term "must reading" is applied to this article or that; but O'Neill's piece truly is "must reading," in its entirety. (If you are familiar with Angelo M. Codevilla's seminal essay, "The Ruling Class" -- another "must read" -- you'll see how O'Neill's article dovetails with it.) Some nuggets:
How did ‘I hate bin Laden and I’m glad he’s dead’ become the most shocking thing one can say in polite society?. . . .

Those who dare to celebrate his death – mainly young American jocks – have been denounced as ‘abhorrent’ and ‘sickening’, and now the main way you advertise your decency, your membership of the civilised, upstanding, oh-so-unAmerican classes, is by wondering out loud if poor old OBL shouldn’t have been arrested and put on trial rather than having a bullet planted in his head.

This pity-for-Osama lobby, this bishop-led congregation of ‘uncomfortable’ moral handwringers, might pose as radical, denouncing America’s military action in bin Laden’s compound as ‘Wild West-style vengeance’. Yet in truth it is fuelled by self-loathing more than justice-loving. These critics are not opposed to Western intervention in principle – indeed, most of them have demanded ‘humanitarian’, political or legalistic intervention in other states’ affairs at one point or another. No, it is a discomfort with decisive action, a fear of what such action might lead to in the future, and a belief that people in the West should douse their emotional zeal and learn to be more meek. . . .

Behind the high-falutin’ expressions of passion for justice over shoot-to-kill, much of the pity-for-Osama lobby is really concerned with expressing its moral superiority over apparently vengeful Americans. Where ‘them’ Yanks still have an attachment to nationalism and war, ‘we’ Europeans are post-nationalist, cosmopolitan, empathetic rather than vengeful, and are far more comfortable with having a man in a wig rather than a man with a gun sort out our moral and political problems. . . . Of course, such anti-Americanism is not confined to Europe. As we have seen in the 10 years since 9/11 it is rife within America itself, where the better-educated classes have long had an ‘uncomfortable feeling’ in relation to the antics and emotions of the American masses. . . .

It is extraordinary, and revealing, how quickly the expression of concern about the use of American force in Pakistan became an expression of values superiority over the American people. The modern chattering classes are so utterly removed from the mass of the population, so profoundly disconnected from ‘ordinary people’ and their ‘ordinary thoughts’, that they effectively see happy Americans as a more alien and unusual thing than Osama bin Laden. Where OBL wins their empathy, American jocks receive only their bile.
That's just a teaser. There's more, and it's terrific. Read it all.

My only point of departure with O'Neill is that he emphasizes simple cowardice -- the fear of provoking Muslim reprisals -- as the Ruling Class's primary motive in condemning the U.S. military action. In part, yes; but this doesn't ring entirely true to me as all, or even the dominant portion, of their motivation. I think he underestimates the stand-alone motivational power of what he described in the preceding excerpts: the Ruling Class's obsession to see itself as -- well -- the Ruling Class.

These are creatures desperate to envision themselves as a class superior in morality, sophistication, intellect, education, and taste to the lower-class rubes -- such as those who were celebrating Osama's demise in the streets. You get the same sort of response from this crowd whenever the name "Sarah Palin" is mentioned. I don't think they fear Palin so much as they celebrate a sense of self-congratulatory superiority whenever they can condescend to her. ("Oh, she said 'Gee whiz!' again, Jennifer. Can one even imagine such a hick in the White House? Hee, hee, hee. . .")

Of course, the passion to inflate their own self-images does mesh conveniently with the cowardice that O'Neill emphasizes. And we certainly do see plenty of cowardice on the part of the Ruling Class. But I think they are two separate motives, mutually reinforcing.